FOR WHAT?
But what an idea to invent a powdered shower gel!
The invention started from a simple observation: we carry a lot of water in a shower gel and we throw away a lot of plastic even though it was designed to last over time.
"In France (source Planetoscope 2018) we consume 6 shower gels per second, 511,000 per day or more than 186 million per year. Of course we reject as many plastic bottles and when we know that only 49% of bottles are recycled"
(source Ecopackages) well that’s a lot of waste to manage (almost 95 million!).
Hence this idea, absurd at first, but which has come a long way since: making a shower gel powder that the consumer can reconstitute at home.
This way, no more water transported (that's cool because seeing cargo ships/trucks full of fleets isn't great) and above all a bottle that we can reuse.
The BTCPTP brand (Move Toi It’s For Your Planet) was born..
Far from being a moralizing brand, it is intended to be fun, encouraging as many people as possible to take a few steps for a better environment.